Teddy Popick





I’m a Senior Producer based in New York City. 

2024 - 2026 72andSunny, NY
2022 - 2024 Unreasonable Studios via Anomaly NY
2020 - 2022 WITHIN, NY

Graduate of the University of Oregon.

LinkedIn
teddypopick@gmail.com
@teddypopick
Client: Hard Rock Bet
Campaign: Rival Rinse
Agency: 72andSunny, New York

Director: Mike Kazik
Production Company: Common Good
Fabrication Partner: Hero Solutions + Zagwear

Promoting Hard Rock Bet’s Survivor Pool during the NFL season started with a simple insight: betting on a rival team can leave you feeling a bit icky. Which led to an even simpler idea: soap. 

Introducing Rival Rinse. The only soap that washes away the shame of betting on a team you hate, with scents made to remind you where your loyalty really lies.  

Six unique soap scents include: 
Tampa Bathe - Oak Casks with hints of Swashbuckling
Miami Spice - Cafecito with hints of Havana Winds
DUUUVALather - Tropical Citrus with hints of Saltwater Breeze
Brotherly Scrub - Philly Cheesesteak with hints of Liberty
Sudway - New York Slice with hints of Bodega
America’s Clean - Mesquite with hints of Rodeo











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