Teddy Popick
I’m a Senior Producer based in New York City.
2024 - 2026 72andSunny, NY
2022 - 2024 Unreasonable Studios via Anomaly NY
2020 - 2022 WITHIN, NY
Graduate of the University of Oregon.
LinkedIn
teddypopick@gmail.com
@teddypopick Client: Hard Rock Bet
Campaign: Rival Rinse
Agency: 72andSunny, New York
Director: Mike Kazik
Production Company: Common Good
Fabrication Partner: Hero Solutions + Zagwear
Promoting Hard Rock Bet’s Survivor Pool during the NFL season started with a simple insight: betting on a rival team can leave you feeling a bit icky. Which led to an even simpler idea: soap.
Introducing Rival Rinse. The only soap that washes away the shame of betting on a team you hate, with scents made to remind you where your loyalty really lies.
Six unique soap scents include:
Tampa Bathe - Oak Casks with hints of Swashbuckling
Miami Spice - Cafecito with hints of Havana Winds
DUUUVALather - Tropical Citrus with hints of Saltwater Breeze
Brotherly Scrub - Philly Cheesesteak with hints of Liberty
Sudway - New York Slice with hints of Bodega
America’s Clean - Mesquite with hints of Rodeo